shopping themed newsletter
Let’s talk shop - an exclusive shopping newsletter by the newsette
design an editorial newsletter experience for mobile and desktop for shopping
OBJECTIVE
color palette and fonts
i wanted the colors to feel sophisticated, bold, and chic. as well as color contrasting.
LOGO/ NEWSLETTER HEADER
LOGO WITH ROTATING FEATURED PRODUCTS
LOGO IN NEWSLETTER
BRAND CREATION
ILLUSTRATION BY MAKENNA LARSON, art direction by me
NEWSLETTER DESIGN
MORE LETS TALK SHOP LOGOS:
SELECTED THEMED SHOPPING LOGOS
ILLUSTRATION BY MAKENNA LARSON, art direction by me
UX DESIGN
THIS LETS TALK SHOP LOGO IS DESIGNED SO THAT EACH NEWSLETTER LOGO IS UNIQUE. IT HIGHLIGHTS THE THEME OF THE SHOPPING PRODUCTS WE DISCUSS, IN A MODERN FLATLAY STYLE IMAGE - APPEALING TO GEN Z AND MILLENIAL AUDIENCES.
GRAPHIC DESIGN
BEST OF (THEMED) SHOPPING SECTION
a beautiful trending serif - feels sophisticated and modern enough to accompany fun flaylays and shopping picks
ART DIRECTION
IN HER CART STAFFER SHOPPING PICKS
exciting BACKGROUND
DEALS & NEWSETTE PICKS
ILLUSTRATION BY ME, art direction by me