OBJECTIVE

design an editorial newsletter experience for mobile and desktop for shopping

FULL NEWSLETTER LAYOUT

LOGO WITH ROTATING FEATURED PRODUCTS

SERVICES

LOGO/ NEWSLETTER HEADER

MORE LETS TALK SHOP LOGOS:

DEALS & NEWSETTE PICKS

BRAND CREATION

LOGO IN NEWSLETTER

color palette and fonts

i wanted the colors to feel sophisticated, bold, and chic. as well as color contrasting.

SELECTED THEMED SHOPPING LOGOS

ILLUSTRATION BY MAKENNA LARSON, art direction by me

NEWSLETTER DESIGN

LOGO IN NEWSLETTER

ILLUSTRATION BY MAKENNA LARSON, art direction by me

UX DESIGN

GRAPHIC DESIGN

ART DIRECTION

THIS LETS TALK SHOP LOGO IS DESIGNED SO THAT EACH NEWSLETTER LOGO IS UNIQUE. IT HIGHLIGHTS THE THEME OF THE SHOPPING PRODUCTS WE DISCUSS, IN A MODERN FLATLAY STYLE IMAGE - APPEALING TO GEN Z AND MILLENIAL AUDIENCES.

a beautiful trending serif - feels sophisticated and modern enough to accompany fun flaylays and shopping picks

BEST OF (THEMED) SHOPPING SECTION

IN HER CART STAFFER SHOPPING PICKS

exciting BACKGROUND

ILLUSTRATION BY ME, art direction by me